EMMA on the rocks !

Greetings from Beaumaris Castle in Wales! We are having a lovely time in Bangor @ 6th UKCLA conference.

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On a related note: Don’t miss our new paper tomorrow: “The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns” (Lecture Room 4, 3.15pm). We’ll get to see some fun TV adverts that went viral and we show some useful tips to create popular videos.

See you all tomorrow!

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