你好 – nĭ hăo everyone!
EMMA has finally arrived in China. Dr Paula Pérez Sobrino is visiting the Psycholinguistics Lab at the University of Nottingham Ningbo until the beginning of December 2016 , which is one of the official research partners in EMMA. She will conduct a number of experiments on viral advertising and will collect data from Chinese students, postgraduates and staff members at UNNC. EEG training will be additionally provided by the lab’s manager, Dawei, who will contribute to enhance the current scope of EMMA.
Here is a picture from the first day of Paula (left) at the 2016 UNNC Graduation ceremony on Saturday 12th November 2016. Dr Margaret Dowens (center) is the founder of the lab and is wearing the ceremony gown from her alma mater in Spain, University of La Laguna (Tenerife, Canary Islands); Danyi (right) is a recently graduated masters student that contributed in the collection and analysis of Chinese data for one of the studies carried out in the EMMA project.
Our work here has already begun! There are scheduled a number of talks and hands-on workshops for students, postgraduates and staff members. More info and pictures will follow, keep an eye on this site 🙂
About the Psycholinguistics Lab at the University of Nottingham Ningbo (China)
Dr Margaret Dowens, Associate Professor at the Division of English, Ningbo Campus, founded the Neuro/Psycholinguistics Laboratory in 2012 with funding from the University of Nottingham-Ningbo.
This lab counts on state-of-the-art EEG (electroencephalography) equipment that is currently being used to carry out a series of experiments on the brain correlates of bilingualism and of reading in different scripts. It also brings joint psycholinguistic projects with the Malaysia campus (UNMC) and academic staff at the Nottingham campus (UK), as well as local and international partners like the University of Birmingham (UK) thanks to the research framed within the EMMA project.
An electroencephalogram (EEG) is the depiction of the electrical activity occurring at the surface of the brain. This activity appears on the screen of the EEG machine as waveforms of varying frequency and amplitude measured in voltage (specifically microvoltages). Here you can see Dawei, the lab’s manager, conducting a EEG experiment with a participant.
EEG refers to the recording of the brain’s spontaneous electrical activity over a period of time, as recorded from multiple electrodes placed on the scalp. It is typically noninvasive, and in cognitive sciences it is used to measure event-related potential (ERP), which consists in the measured brain response that is the direct result of a specific sensory, cognitive, or motor event.
Dr Dowens and her lab’s associates are fully involved in the dissemination and organisation of outreach activities to bring the lab to potential research partners and future students. You can see here the Lab’s Manager, Dawei, at the University Open Day showcasing the work they are carrying out at the lab.
This is Joanna, who is currently assisting Dawei as Deputy Lab Manager. She’s just started her PhD research on brain plasticity in elder Chinese people learning English.
Dr Dowens is currently developing her research on bilingualism at the University of Nottingham-Ningbo and is pleased to provide students with the exciting opportunity to participate in experiments and learn how to use the technique first hand. For further information, you can contact her here.