Jeannette Littlemore talked about some of the new findings from EMMA at the Hay Festival this in her talk:
Here is the summary of her talk:
Metaphors, metonymy, irony, hyperbole – non-literal expression is one of the primary tools for achieving economy of expression, clarity, persuasiveness, politeness and the communication of emotions. However, the potential for misunderstanding increases dramatically in situations where participants lack shared background knowledge or have significantly different views of the world.
There were lots of really great questions and members of the audience were particularly interested in the cross-cultural adverts study.