EMMA results on the Dutch media

Kamer Leila

Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper “Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising” (Littlemore-Sobrino_2017) in which we report or first results of crosscultural variation in the reception of adverts obtained in our project.

Many thanks, Christian!

 

About Christian Burgers

Christian Burgers is an Associate Professor in the Department of Communication Science of Vrije Universiteit Amsterdam and a member of the management team of the Metaphor Lab Amsterdam.

About SWOOC

SWOOC – The Foundation for Scientific Research on Brands and Brand Communication (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) – was established by Professor Giep Franzen in 1995, and is affiliated with and located at the University of Amsterdam, the Netherlands. It is SWOCC’s mission to expand scientific knowledge about brands and brand communications in such a way that it gains day-to-day functionality.

SWOCC supports scientific research directly with grants to researchers. Primary research themes are branding and related topics in advertising, marketing, corporate communication and consumer behaviour.

SWOCC is financed by more than 200 organisations in the field of advertising and media. The 2006 publication of the SWOCC Book of Brand Management Models, available on Warc, marked SWOCC’s 10th anniversary.

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