How can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product. It is for these reasons that Esso famously invited consumers to ‘put a tiger in the tank’, and for their subsequent advertisements to feature a photograph of a tiger in the wild. In our study we have found that the amount, type and positioning of metaphor in billboards, magazine adverts and internet videos affect the appeal of … Continue reading EMMA @ University of Birmingham Business Club
The Millennial Apprentice is an event framed within the 2017 British Science Week. 3.5 million manufacturing jobs will need to be filled in the next decade, but the skills gap is expected to end up in 2 million of jobs unfilled. Manufacturing is now looking for young workers, but what millennials may not realise is that modern manufacturing has undergone a deep makeover. Analytical Textile Technologist, Digital Designer, Robotics Software Developer… Today manufacturing is full of cutting-edge technology and seeks to make the world a better place with the creation of products we use every single day. Join Dr Mariachiara … Continue reading British Science Week 2017: Workshop “The Millennial Apprentice”
On 22 December 2015, the General Assembly adopted a resolution to establish an annual International Day to recognize the critical role women and girls play in science and technology communities. In welcoming the efforts of the United Nations, we have created this website to increase the visibility of women in a wide range of science disciplines. Our aim is to empower and support women in research and academic environments, and to reduce gender biases in science and in life in general by telling to the public as many successful experiences as we can. Join us in the celebration of the International … Continue reading EMMA supports the International Day of Women and Girls in Science 2017
Gender biases cost money, and lives. Did you know that it was not until 1996 (50 years after the creation of the first “dummy”) that first pregnant dummy was devised to test the effects of car accidents on pregnant women and foetuses? Gender equality ALSO makes science better. This brilliant article explains why. PS: Join the EMMA team on 11th February 2017 to celebrate the International Day of Women and Girls in Science, an initiative of the United Nations. Continue reading Study shows gender bias in science is real. Here’s why it matters.
We’ve received some reactions to our “Food for Thought” workshop we organised in Brussels on 28th September, and couldn’t be more delighted! Marie Froidmont, 15, was one of the winners of our Food for Thought quizz . She has just sent as an email saying:”This exposition was amazing, there were a lot of things to see and do, which was fun. The experiments were all very well presented and interactives which I think personally is a quicker way to understand what is actually happening. I think that the project must keep going and maybe have more experiments in the future.” And that’s … Continue reading “I think that the project must keep going and maybe have more experiments in the future”
On 23rd of May 2016, Paula Perez Sobrino participated in the Spanish edition of 2016 Pint of Science with her talk “Everyday Creativity: Metaphor & Advertising”. This outreach activity, part of the EMMA public engagement plan, featured a number of hands-on activities, demonstrations, and discussion with the audience about general aspects of metaphor, embodiment, advertising, and cross-cultural differences. Continue reading 2016 Pint of Science Spain (Logroño , La Rioja)
On 12th March 2016 we organised a public engagement event at the Library of Birmingham as part of the 2016 British Science Week.”Culture & Metaphor in Advertising” offered local people a fun and interactive way to understand the role of metaphor in everyday communication through a number of friendly talks, hands-on activities, and demonstrations. Here it is a report of this event that Paula Perez Sobrino presented at the Marie Curie Symposium that was held 12th May at the University of Birmingham Research Park. Continue reading Culture & Metaphor in Advertising