Many thanks to everyone who attended our workshop and gave us so much amazing feedback! We were glad to hear that everyone found the topic interesting and the presentations engaging. We are already looking forward to the next one! Here are some pics from our audience and guest speakers in action: Advertisements Continue reading Everyday Creativity & Communication – many thanks everyone!
THINKING OUTSIDE THE BOX? WELCOME! On Thursday 7th September 2017, as part of our Marie Curie project ‘Exploring Multimodal Metaphor in Advertising’ we’re planning on holding a training workshop which will bring together staff, PG students and employers. The workshop will be held at the Alan Walters Building (University of Birmingham) The workshop, which will be entitled ‘Everyday creativity in communication’, will contain a number of activities, looking at how the creative use of language and other forms of expression affect people’s behaviour and understanding in response to advertisements and other forms of communication. We’d like to invite academics, postgraduate students, … Continue reading Everyday Creativity & Communication (hands-on workshop)
On 11th March 2017, the Marie Curie fellows Paula Pérez-Sobrino (English Language and Applied Linguistics, University of Birmingham) and Mariachiara Barzotto (Business School, University of Birmingham) organised an interactive workshop within the British Science Week 2017 entiled “The Millennial Apprentice: Naming the jobs of the future“. This workshop -in quiz format- explored the new face of manufacturing. Two teams plus an audience put to test their social perceptions on manufacturing labour in the age of millennials and technology. Paula Pérez-Sobrino presented the results of this outreach activity at the University of Birmingham on 6th June 2017. If you are interested in … Continue reading A case study of public engagement in Marie Curie fellowships: The Millennial Apprentice (11/3/2017)
Jeannette Littlemore talked about some of the new findings from EMMA at the Hay Festival this in her talk: The Way You Tell It: the benefits and drawbacks of non-literal expression in everyday life Wednesday 31 May 2017, 4pm Venue: Good Energy Stage Here is the summary of her talk: Metaphors, metonymy, irony, hyperbole – non-literal expression is one of the primary tools for achieving economy of expression, clarity, persuasiveness, politeness and the communication of emotions. However, the potential for misunderstanding increases dramatically in situations where participants lack shared background knowledge or have significantly different views of the world. … Continue reading “The Way You Tell It”: EMMA @ Hay Festival
Michael de Groot, from Stay Alive UK, attended our talk “Examining Language in Business” given by Paula Pérez Sobrino and Jeannette Littlemore on 28th March 2017 and the BizzInn, University of Birmingham. He has posted this highly interesting review of our talk in Youtube: Examining Language in Business Many thanks, Michael! Continue reading Michael de Groot (Stay Alive UK) reviews one of EMMA’s talks: Examining Language in Business
Great news! The active public engagement work carried out with the EMMA project has paid off – we have been shortlisted for the Best Science Communicator Prize in the forthcoming Marie Curie Awards! Continue reading Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards – Category “Best Science Communicator”
How can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product. It is for these reasons that Esso famously invited consumers to ‘put a tiger in the tank’, and for their subsequent advertisements to feature a photograph of a tiger in the wild. In our study we have found that the amount, type and positioning of metaphor in billboards, magazine adverts and internet videos affect the appeal of … Continue reading EMMA @ University of Birmingham Business Club
The Millennial Apprentice is an event framed within the 2017 British Science Week. 3.5 million manufacturing jobs will need to be filled in the next decade, but the skills gap is expected to end up in 2 million of jobs unfilled. Manufacturing is now looking for young workers, but what millennials may not realise is that modern manufacturing has undergone a deep makeover. Analytical Textile Technologist, Digital Designer, Robotics Software Developer… Today manufacturing is full of cutting-edge technology and seeks to make the world a better place with the creation of products we use every single day. Join Dr Mariachiara … Continue reading British Science Week 2017: Workshop “The Millennial Apprentice”
On 22 December 2015, the General Assembly adopted a resolution to establish an annual International Day to recognize the critical role women and girls play in science and technology communities. In welcoming the efforts of the United Nations, we have created this website to increase the visibility of women in a wide range of science disciplines. Our aim is to empower and support women in research and academic environments, and to reduce gender biases in science and in life in general by telling to the public as many successful experiences as we can. Join us in the celebration of the International … Continue reading EMMA supports the International Day of Women and Girls in Science 2017
Gender biases cost money, and lives. Did you know that it was not until 1996 (50 years after the creation of the first “dummy”) that first pregnant dummy was devised to test the effects of car accidents on pregnant women and foetuses? Gender equality ALSO makes science better. This brilliant article explains why. PS: Join the EMMA team on 11th February 2017 to celebrate the International Day of Women and Girls in Science, an initiative of the United Nations. Continue reading Study shows gender bias in science is real. Here’s why it matters.