Paula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation “Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising”. This prize is awarded to outstanding doctoral dissertations that have reached the highest standards of scientific quality and impact within their areas. Paula Pérez-Sobrino also gave a brief speech on behalf of the 84 PhD students that defended their doctoral dissertations successfully in the year 2015/2016, and who also received an acknowledgement during the event. Here is the full transcription of the speech (in … Continue reading Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor
Jeannette Littlemore talked about some of the new findings from EMMA at the Hay Festival this in her talk: The Way You Tell It: the benefits and drawbacks of non-literal expression in everyday life Wednesday 31 May 2017, 4pm Venue: Good Energy Stage Here is the summary of her talk: Metaphors, metonymy, irony, hyperbole – non-literal expression is one of the primary tools for achieving economy of expression, clarity, persuasiveness, politeness and the communication of emotions. However, the potential for misunderstanding increases dramatically in situations where participants lack shared background knowledge or have significantly different views of the world. … Continue reading “The Way You Tell It”: EMMA @ Hay Festival
Some really good news! Paula Pérez Sobrino has just signed a contract with John Benjamins for her upcoming book entitled “Multimodal Metaphor and Metonymy in Advertising”, which will be published in the new Figurative Thought and Language series by the end of 2017. Continue reading New book on multimodal metaphor in advertising!
Michael de Groot, from Stay Alive UK, attended our talk “Examining Language in Business” given by Paula Pérez Sobrino and Jeannette Littlemore on 28th March 2017 and the BizzInn, University of Birmingham. He has posted this highly interesting review of our talk in Youtube: Examining Language in Business Many thanks, Michael! Continue reading Michael de Groot (Stay Alive UK) reviews one of EMMA’s talks: Examining Language in Business
Great news! The active public engagement work carried out with the EMMA project has paid off – we have been shortlisted for the Best Science Communicator Prize in the forthcoming Marie Curie Awards! Continue reading Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards – Category “Best Science Communicator”
How can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product. It is for these reasons that Esso famously invited consumers to ‘put a tiger in the tank’, and for their subsequent advertisements to feature a photograph of a tiger in the wild. In our study we have found that the amount, type and positioning of metaphor in billboards, magazine adverts and internet videos affect the appeal of … Continue reading EMMA @ University of Birmingham Business Club
We are delighted to hear that our colleagues at the Centre for Cognitive Semiotics (CCS) at Lund University (Sweden) are interested in the work we carry out in EMMA. Paula Perez-Sobrino has just been invited to give a guest lecture on research methods and multimodal metaphor on 16th March 2017. For more info, click here. Here’s the abstract for the talk: Facing methodological challenges in multimodal metaphor research Recent years have seen a growing interest in visual or verbo-pictorial metaphor, particularly in advertising and cartoons (Forceville and Uriós-Aparisi 2009, Hidalgo and Kraljevic 2011, Pérez-Sobrino 2016). This increased interest is largely the result of … Continue reading Next stop: Centre for Cognitive Semiotics at Lund University (Sweden)
The Millennial Apprentice is an event framed within the 2017 British Science Week. 3.5 million manufacturing jobs will need to be filled in the next decade, but the skills gap is expected to end up in 2 million of jobs unfilled. Manufacturing is now looking for young workers, but what millennials may not realise is that modern manufacturing has undergone a deep makeover. Analytical Textile Technologist, Digital Designer, Robotics Software Developer… Today manufacturing is full of cutting-edge technology and seeks to make the world a better place with the creation of products we use every single day. Join Dr Mariachiara … Continue reading British Science Week 2017: Workshop “The Millennial Apprentice”
On 22 December 2015, the General Assembly adopted a resolution to establish an annual International Day to recognize the critical role women and girls play in science and technology communities. In welcoming the efforts of the United Nations, we have created this website to increase the visibility of women in a wide range of science disciplines. Our aim is to empower and support women in research and academic environments, and to reduce gender biases in science and in life in general by telling to the public as many successful experiences as we can. Join us in the celebration of the International … Continue reading EMMA supports the International Day of Women and Girls in Science 2017
Superbowl is around the corner. It is widely known that the commercials shown during the game will get immediately viral. Experts think that this is a result of the game’s extremely high viewership and wide demographics. But it is just because of that? Do metaphor, irony, and hyperbole have anything to do with the popularisation of these adverts? Join Paula Pérez Sobrino today at Northumbria University in Newcastle to talk about (Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert? with colleagues and friends from the Institute of Humanities Linguistics at Northumbria University (Newcastle, UK), and find out more … Continue reading EMMA @ Newcastle today!