EMMA @ Newcastle today!

  Superbowl is around the corner. It is widely known that the commercials shown during the game will get immediately viral. Experts think that this is a result of the game’s extremely high viewership and wide demographics. But it is just because of that? Do metaphor, irony, and hyperbole have anything to do with the popularisation of these adverts? Join Paula Pérez Sobrino today at Northumbria University in Newcastle to talk about (Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert? with colleagues and friends from the Institute of Humanities Linguistics at Northumbria University (Newcastle, UK), and find out more … Continue reading EMMA @ Newcastle today!

EMMA goes to Hong Kong!

The Research Institute for Bilingual Learning and Teaching (RIBiLT) at the Open University of Hong Kong has invited Prof. Jeannette Littlemore to visit the Open University of Hong Kong as part of the Distinguished Professor Seminar Series 2016/17. As the Principal investigator of the EMMA project, Prof. Littlemore will give a number of talks on metaphor and advertising, featuring the most recent results obtained in our studies on multimodal metaphor comprehension by cross-cultural audiences. See this video for Prof Littlemore’s self introduction and research interests Jeannette Littlemore is a Professor of English Language  and Applied Linguistics in the English Language Department at … Continue reading EMMA goes to Hong Kong!

Happy holidays on behalf of the EMMA team!

Dear metaphor lovers, Happy Holidays! Winter was coming, we all knew that. But it’s not all dark and cold for EMMA – we have our Christmas crackers, mince pies, and metaphors to get through the season! Enjoy your local delicatessen, and time away from the computer in company of the loved ones. We promise to be good and to be back in 2017 with more studies with fun adverts! Let the festive season begin!   Continue reading Happy holidays on behalf of the EMMA team!

“Like & share: Figurative language and viralisation of Internet videos” – Talk by Paula P Sobrino at UNNC. Save the date!

Paula Perez-Sobrino is currently visiting Margaret G. Dowens in the Cognitive Neuroscience Laboratory @ University of Nottingham Ningbo in China  as part of the collaborative project “Exploring Multimodal Metaphor in Advertising” in partnership with the University of Birmingham (UK), University of La Rioja (Spain), and The Metaphor Lab at the University of Amsterdam (The Netherlands). As part of this research visit, she will be giving a public talk on Wednesday 30th November for students, postgradutes and staff members at the University of Nottingham-Ningbo (4pm, room AB209). Save the date! Attendants will have the opportunity to participate in a follow-up study on viral … Continue reading “Like & share: Figurative language and viralisation of Internet videos” – Talk by Paula P Sobrino at UNNC. Save the date!

你好 EMMA! Hi everyone from the Psycholinguistics Lab at the University of Nottingham-Ningbo in China

你好 – nĭ hăo everyone! EMMA has finally arrived in China. Dr Paula Pérez Sobrino is visiting the Psycholinguistics Lab at the University of Nottingham Ningbo until the beginning of December 2016 , which is one of the official research partners in EMMA. She will conduct a number of experiments on viral advertising and will collect data from Chinese students, postgraduates and staff members at UNNC. EEG training will be additionally provided by the lab’s manager, Dawei, who will contribute to enhance the current scope of EMMA. Here is a picture from the first day of Paula (left) at the 2016 UNNC Graduation ceremony on Saturday 12th … Continue reading 你好 EMMA! Hi everyone from the Psycholinguistics Lab at the University of Nottingham-Ningbo in China

Food for Thought – The Quizz

Following up on our intense day at the 2016 European Researchers Night, we bring you here our ‘Food for Thought – The Quizz‘ that we designed for our visitors in Brussels. Food adverts from different cultures can sometimes be hard to understand. We invite you to look at these adverts from Spain and China. What do you think they are advertising? Put your ‘foodie’ skills to test with out quizz. Click on the image below to access our Food for Thought Quizz: Bon appétit!! Continue reading Food for Thought – The Quizz