EMMA results on the Dutch media

Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper “Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising” (Littlemore-Sobrino_2017) in which we report or first results of crosscultural variation in the reception of adverts obtained in our project. Many thanks, Christian!   About Christian Burgers Christian Burgers is an Associate Professor in the Department of Communication Science of Vrije Universiteit Amsterdam and a member of the management team of the Metaphor Lab Amsterdam. About SWOOC SWOOC – The Foundation for Scientific Research on Brands and Brand Communication (Stichting Wetenschappelijk Onderzoek Commerciële … Continue reading EMMA results on the Dutch media

Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor

Paula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation “Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising”. This prize is awarded to outstanding doctoral dissertations that have reached the highest standards of scientific quality and impact within their areas.   Paula Pérez-Sobrino also gave a brief speech on behalf of the 84 PhD students that defended their doctoral dissertations successfully in the year 2015/2016, and who also received an acknowledgement during the event.   Here is the full transcription of the speech (in … Continue reading Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor

Next stop: Centre for Cognitive Semiotics at Lund University (Sweden)

We are delighted to hear that our colleagues at the Centre for Cognitive Semiotics (CCS) at Lund University (Sweden) are interested in the work we carry out in EMMA. Paula Perez-Sobrino has just been invited to give a guest lecture on research methods and multimodal metaphor on 16th March 2017. For more info, click here. Here’s the abstract for the talk: Facing methodological challenges in multimodal metaphor research Recent years have seen a growing interest in visual or verbo-pictorial metaphor, particularly in advertising and cartoons (Forceville and Uriós-Aparisi 2009, Hidalgo and Kraljevic 2011, Pérez-Sobrino 2016). This increased interest is largely the result of … Continue reading Next stop: Centre for Cognitive Semiotics at Lund University (Sweden)