This is a summary of our activity associated to EMMA (from 5th October 2015 to 4th October 2017).

Research Monographs

  • Pérez Sobrino, Paula (2017). Multimodal Metaphor and metonymy in advertising. Amsterdam/Philadelphia: John Benjamins.
  • Littlemore, Jeannette and  Paula Pérez Sobrino (under contract). Figurative persuasion in the global market. Cambridge: Cambridge University Press.

Research articles

Invited talks (selection)

  • Jeannette Littlemore (Plenary talk): Metaphor and Metonymy in Cross-Linguistic Communication.7th October 2015. Faculty of Letters of the Federal University of Minas Gerais (UFMG) in Belo Horizonte, Minas Gerais, Brazil.
  • Paula Pérez Sobrino: “Talking about music is like dancing with architecture: Metaphors to talk and reason about music”.2nd February 2016. ELR seminar series. University of Birmingham (UK).
  • Paula Pérez Sobrino: “Metaphors music live by: Metaphors to talk about music, metaphors to reason about music”.9th February 2016. Metaphor Lab. University of Amsterdam (The Netherlands).
  • Jeannette Littlemore: Embodied Metaphor and Language Teaching.18th March 2016. University of Umea, University of Vaxjo (Sweden).
  • Paula Pérez Sobrino: “Create Impact. An MSC Case study: Culture & Metaphor in Advertising .12th May 2016. Maru Curie Symposium. Research Park, University of Birmingham (UK).
  • “Audiobranding: How does your brand sound like? “Exploring the Mind Through Music” workshop.7th June 2016. Rice University (Houston, USA).
  • “Like & share: Can figurative language make videos more popular in the Internet?”. 30/11/2016. University of Nottingham-Ningbo, China
  • “(Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert?”. 2/2/2017. Universidad de Newcastle, UK.
  • “Facing multimodal challenges in multimodal metaphor research”. 16/3/2017. Lund University (Sweden)

Peer-reviewed international conferences (selection)

  • “The role of figurative complexity in advertising comprehension”. 16/4/2015. 33rd AESLA International Conference. Technical University Madrid, Spain.
  • “The reception of computer-generated metaphors” (co-authored with Jeannette Littlemore and David Houghton). 20/07/2015. 13th International cognitive Linguistics Conference. Northumbria University. Newcastle (UK)
  • “Metaphors for MUSIC : Different Levels of Conceptualization” (co-authored with Nina Julich). 20/07/2015. 13th International cognitive Linguistics Conference. University of Newcastle, UK.
  • “A corpus-based account of multimodal conceptual complexes in advertising”. 28/10/2015. 2nd International Symposium on Figurative Thought and Language. University of Pavia, Italy. FTL prize.
  • “Bridges and icebergs: A corpus-based approach to multimodal metaphor and metonymy”. 1/7/2016. RaAM 11, Freie Universitaet Berlin (Germany).
  • “The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns”. 19/7/2016. 6 UK CLC. Bangor University (UK).

Public engagement

Community of Marie Curie fellows

Advertising agencies

General public

Women in academia


  • “Food for Thought”. European Researchers Night 2016. Parlamentarium (Brussels, Bélgica). Over 1200 children and 2000 visitors. 28 September 2016. Online quiz Food for Thought 

Prizes and awards