This is a summary of our activity associated to EMMA (from 5th October 2015 to 4th October 2017).
Littlemore, Jeannette and Paula Pérez Sobrino (fc.). “Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising”. In: Baicchi, A. and Bagasheva, A. Figurative Language We Live by. The cognitive underpinnings and mechanisms of figurativity in language. Language Issue of Textus.
Jeannette Littlemore (Plenary talk): Metaphor and Metonymy in Cross-Linguistic Communication.7th October 2015. Faculty of Letters of the Federal University of Minas Gerais (UFMG) in Belo Horizonte, Minas Gerais, Brazil.
Paula Pérez Sobrino: “Talking about music is like dancing with architecture: Metaphors to talk and reason about music”.2nd February 2016. ELR seminar series. University of Birmingham (UK).
“Audiobranding: How does your brand sound like? “Exploring the Mind Through Music” workshop.7th June 2016. Rice University (Houston, USA).
“Like & share: Can figurative language make videos more popular in the Internet?”. 30/11/2016. University of Nottingham-Ningbo, China
“(Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert?”. 2/2/2017. Universidad de Newcastle, UK.
“Facing multimodal challenges in multimodal metaphor research”. 16/3/2017. Lund University (Sweden)
Peer-reviewed international conferences
“The role of figurative complexity in advertising comprehension”. 16/4/2015. 33rd AESLA International Conference. Technical University Madrid, Spain.
“The reception of computer-generated metaphors” (co-authored with Jeannette Littlemore and David Houghton). 20/07/2015. 13th International cognitive Linguistics Conference. Northumbria University. Newcastle (UK)
“Metaphors for MUSIC : Different Levels of Conceptualization” (co-authored with Nina Julich). 20/07/2015. 13th International cognitive Linguistics Conference. University of Newcastle, UK.
“A corpus-based account of multimodal conceptual complexes in advertising”. 28/10/2015. 2nd International Symposium on Figurative Thought and Language. University of Pavia, Italy. FTL prize.
“Bridges and icebergs: A corpus-based approach to multimodal metaphor and metonymy”. 1/7/2016. RaAM 11, Freie Universitaet Berlin (Germany).
“The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns”. 19/7/2016. 6 UK CLC. Bangor University (UK).